
The price of domestic plywood, a key material in residential construction, dropped for the first time in seven months in Tokyo, falling by 3% in September. This decline coincides with stagnating demand for housing, particularly for wooden homes. High construction costs, driven by rising prices of materials like steel and labor, have kept overall housing prices elevated. Additionally, increasing mortgage rates are further dampening buyer interest. As plywood prices decline, how is Japan’s housing market evolving?
Declining Demand and Record-High Prices for Wooden Homes
In recent years, the demand for detached wooden homes surged due to post-COVID buying trends and skyrocketing prices for city-center condos. This, in part, pushed the price of new detached homes to a record high. In August 2024, the average price for newly built detached homes in Tokyo hit ¥68.64 million (about $487,000), the highest since surveys began in April 2014.
However, these record prices weren’t just due to demand. The weakening yen over the past year made imports more expensive, particularly steel, which saw a 15% price hike. This, along with increased labor and equipment costs, drove construction costs to unprecedented levels. While plywood prices have begun to decline, the high cost of other imported materials and labor has kept new home prices at elevated levels, creating a challenging environment for builders and buyers alike.
New detached, single-family home construction in Tokyo dropped by 3.5% year-on-year in August, with only 39,722 units built. So, as plywood prices fall, what is keeping demand low beyond the record-high prices? A key factor is rising interest rates and increasing mortgage costs, which are pushing buyers away from the detached homes market and toward alternative options like suburban condominiums.

Mortgage Rate Increases and Their Impact
Mortgage rates in Japan have remained near zero for decades, but 2024 marked a significant shift with the Bank of Japan implementing its first interest rate increases in 17 years. This change has sent ripples throughout the housing market, as homeowners and prospective buyers now face variable mortgage rates expected to rise to 1% within the next two years, significantly affecting affordability.
While plywood prices have begun to decline, these rising interest rates complicate financing for new homes in a market already struggling with high construction costs. The prospect of higher mortgage payments is deterring potential buyers from investing in wooden homes, contributing to a broader slump in demand. With a significant portion of loans tied to floating rates, many are re-evaluating their purchasing decisions, pushing them toward alternative options such as suburban condominiums.
Shifts Toward Suburban Condominiums
As detached homes become less affordable due to rising construction costs and mortgage rates, many buyers are increasingly focusing on suburban condominiums. These condos, while still offering high-end amenities, provide a more budget-friendly option compared to city-center apartments or newly built detached homes, making them an attractive alternative for homebuyers looking to invest outside urban centers. This trend indicates that developers are expanding their horizons beyond city limits to attract customers.
Developers are capitalizing on the growing demand for suburban living by launching a variety of luxury condominium projects aimed at buyers who have been priced out of the detached home market but still desire high-end options. While demand for wooden houses stagnates, these suburban condos are witnessing relatively strong interest, even amidst broader economic challenges.

Conclusion
In conclusion, the recent decline in plywood prices highlights the challenges facing Japan’s housing market. While falling plywood costs may seem promising, rising construction expenses and increasing mortgage rates are dampening demand for detached wooden homes. Consequently, buyers are gravitating towards suburban condominiums, which offer a more affordable alternative. This shift underscores the evolving housing market as it adapts to economic pressures and changing consumer preferences.